NEW YORK — The men's brand BRUT, which is distributed by Idelle Labs, a division of Helen of Troy, has teamed up with Hall of Fame footballer Joe Namath for an "Interview with a Legend," a digital video appearing on the brand's Facebook channel, the BRUT News Network.
More than 25 years have passed since Namath's last commercial for the brand. This time, the retired Super Bowl III MVP turns on his "Broadway Joe" charm through a different media platform, the BNN. This digital media platform, created by BRUT, features the latest Internet videos, along with commentary on hot topics and discussions via two "guys' guys" hosts in their garage-turned-studio.
For "Interview with a Legend," Namath discusses all things football, including the recent fines for excessive contact, favorite career memories, the differences between today's sport and the games of the past, and predictions of how the NFL may change in the future.
"We are thrilled to work with the legendary Joe Namath again," stated Rick Cutler, director of marketing at Idelle Labs. "As one of our original [spokesmen], it is exciting to now integrate him into our social media efforts. Since the beginning of our partnership, he has truly represented BRUT's positioning as the 'Essence of Man.'"