Brut develops two new fragrances

NEW YORK — Iconic men’s grooming brand Brut, which is distributed by Idelle Labs, a division of Helen of Troy, has introduced two new scents for the first time in nearly a decade.

The new scents of anti-perspirant/deodorant — Blue Wave and Black Ice — were unveiled during a New York City press event Tuesday evening.

Blue Wave has spicy undertones blended with citrus and hesperidic top notes. Meanwhile, Black Ice features hints of amber mixed with aromatic top notes.

The new products, which also have revamped packaging for a more modern look and feel, feature a triple-action formula to protect against wetness and odor and it promises to leave no visible residue.

The new fragrances will launch in January and will retail for between $2.79 and $3.49.


Login or Register to post a comment.