The brand-new Fresh Health Prescription Plan from Brookshire Grocery was rolled out on March 10. It’s a comprehensive prescription plan that shoppers in the chain’s new Fresh by Brookshire’s store, which opened in March 2010, can purchase for a $10 membership fee.
“The program covers generic and brand prescriptions at very competitive pricing compared to what they’d pay with insurance and third-party plans,” said Jim Cousineau, Brookshire SVP pharmacy operations.
“It’s for shoppers who don’t have insurance or third-party plans. We thought the Fresh banner gave us the opportunity to market and test this with a little bit different clientele, and then determine whether or not this is something we could expand to our other banners,” Cousineau said.
Also at this 55,000-sq.-ft. store is an in-depth nutritional center. The goal, Cousineau explained, is to fuse the pharmacy, grocery and nutritional center as a combined health-and-wellness initiative.
In 2009, Brookshire started offering a wider selection of health-and-beauty products and established sections devoted to diabetes, sleep and therapeutic aids and supplies in a remodeled Super 1 Foods store in Lafayette, La.
The program’s success has been average, Cousineau said. However, components of the program were expanded to another store, in Denton, Texas, where it seems to be doing better, “so we may be able to have a better barometer based on this store,” he explained. If it continues to go well, the program may be extended, though he added, “I don’t know that we ever see it as a real bastion of business for us.”
What has been a success from day one are diagnostic services in four of Brookshire’s stores. These include such screenings as blood glucose and body mass index. That program is being expanded, as is an immunization program that has recently grown to cover travel vaccines and other offerings, such as the pneumococcal vaccine.
Brookshire also has a free antibiotic program and discounted generics program.