Brita's FilterForGood movement hits the road with Dave Matthews Band

OAKLAND, Calif. — Water filter brand Brita has tapped its FilterForGood team to encourage consumers to reduce their bottled water waste through a series of three-day music festivals headlined by Dave Matthews Band.

The first-ever Dave Matthews Band Caravan will take place in Atlantic City, N.J., from June 24 to 26; Chicago, from July 8 to 10; New York, from Aug. 26 to 28; and the Gorge Amphitheater in George, Wash., from Sept. 2 to 4. As part of the promotion, the Brita FilterForGood team is offering fans exclusive opportunities to stay connected with Dave Matthews Band Caravan prior to each festival date. Fans can "like" the Brita FilterForGood page on Facebook to view giveaway announcements and learn more about how they could win three-day general admission or VIP festival passes to attend 1-of-the-4 Dave Matthews Band Caravan stops, Brita said.

Founded in 2007, the FilterForGood movement was developed by Brita and reusable bottle maker Nalgene to encourage people to reduce their bottled water waste by switching to reusable bottles filled with filtered water.

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