PURCHASE, N.Y. — Brisk is gearing up for the 3-D theatrical release of "Star Wars: Episode I The Phantom Menace" with limited-edition packaging and a campaign.
A nod to a galaxy far, far away, the iced tea brand will have Sith warrior Darth Maul on the 24-oz. cans and one-liter bottles of its raspberry iced tea, the brand said. What's more, the Darth Maul bottles, along with iced tea with lemon, sweet tea, tea lemonade, green tea peach, strawberry melon, lemonade, pink lemonade and fruit punch beverages, will be supported by Brisk's Uncap the App promotion, which encourages consumers to look for under-the-cap codes, visit UncaptheApp.com and download an exclusive mobile game application called Brisksaber.
The campaign also is supported by television ad spots featuring Yoda and Darth Maul, which will debut Jan. 15.
The Uncap the App promotion and limited-time Darth Maul packaging are available until the end of April.
"At Brisk, we're inspired by creativity and always looking for fresh and authentic ways to work with artists—from emerging talent to seasoned pros, like those at Lucasfilm," said Brisk brand director Eric Fuller said. "Our goal is to leverage iconic characters in a way that engages fans with that Brisk edge they've come to expect. A creative collaboration with 'Star Wars' delivers just that."
In related news, Brisk also said it has launched new multi-serve one-gallon jugs for the following flavors: iced tea with raspberry, tea lemonade fusion, white tea pink lemonade fusion and strawberry melon juice drink.