NEW YORK — Makeup is relishing in the joy of color, and eyes are no exception. To tap into the trend of dramatic, defined eyes at the mass level, Maybelline New York has expanded its Eye Studio collection to now include Color Tattoo 24HR Cream Gel Shadow.
The eyeshadow combines intense pigment technology with flexible film formers to create a shadow that packs intense, saturated color. The gel-cream promises to wear for 24 hours. It is available beginning in January and has a suggested retail price of $6.99.