Breyers Yogurt appoints new CEO

BOULDER, Colo. Breyers Yogurt named James Nolan its new CEO, replacing Chuck Marcy, who is leaving the company to pursue other interests.

Nolan brings three decades of food industry experience to Breyers. He most recently served as EVP and CEO of Sara Lee Fresh Bakery, a division of Sara Lee Corp., where he developed and implemented sales, marketing, supply chain and consolidating strategies that supported revenue growth and margin expansion.

"My decision to join Breyers Yogurt Co. from Sara Lee reflects my belief in the company's prospects for continued growth and product innovation," said Nolan. "Among the most respected brands in the U.S. food industry, consumers recognize Breyers and YoCrunch yogurts for their great taste, all natural heritage and healthy-indulgent positioning. Breyers has also been a leader in introducing new products into the yogurt category with successful launches of Breyers Inspirations, YoCrunch 100, and Breyers Disney products. In joining Breyers, I see an opportunity to build on this success by continuing to launch new products and further strengthening our retail partnerships to accelerate both growth and profitability."

Login or Register to post a comment.