Breathe aerosol cleaning line gets Wegmans launch

LOS ANGELES — Breathe, maker of a line of aerosol cleaning products, has launched in Wegmans’ 93 doors, the company announced Tuesday. The line of products is the first aerosol cleaning line certified by the Environmental Protection Agency’s Safer Choice Program, the company said.

Breathe products are powered by Starco Brands’ BreatheSafe technology, which doesn’t use such harmful petrochemical propellants as liquefied petroleum gas. Products include stainless steel, furniture, bathroom and multi-surface cleaners.

“We are honored to offer Breathe to Wegmans consumers first, as the retailer has a history of supporting products that are both efficient and safer for people, pets and the environment," Starco Brands CEO Ross Sklar said. “Breathe's air-powered technology is the future of aerosols by removing the toxic, flammable and carbon foot-printing propellants that make you need to open a window just to clean your bathroom.”

The company said it has plans for a nationwide rollout of Breathe in 2018.

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