Breakfast bite

GLENVIEW, Ill. — Kraft is reentering the breakfast market with belVita Breakfast biscuits. National rollout of belVita — which Kraft has sold in Europe for the last decade and started selling in the United Kingdom last year — will begin this February to 90,000 U.S. retail locations.

The packaged goods giant will be creating a new category in the U.S. market for the product. BelVita — a loose translation for beautiful life — is more like a cookie than an American biscuit. It is made with whole grains, fiber and vitamins, and when paired with yogurt or fruit, it is part of a 
balanced breakfast.

Kraft will support the launch with national television advertising and other promotions like in-store sampling. The product will be located in the cookie/cracker aisle near Kraft’s other mega-brands Oreo and Ritz.


- 2:10 AM
Linda George says

belVita Breakfast biscuits are rich in vitamins,fiber and made of whole grains so i have added to my breakfast 1 month back and i think it is perfect balanced breakfast.

- 7:08 AM
rajeshg says

Hi, Nice posting, Thanks for sharing Nice Breakfast biscuits news. It is good news for busy life guys, who is suppose to take quick breakfast. thanks for posting this news. Rajesh Gundavalli

- 11:37 PM
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