CINCINNATI — Bounty has partnered with Fuji Senkei's new Web reality cooking contest.
From the creators of "Iron Chef," the "SuperChef Kids" Web series launched a massive search cross-country to find the talented kid chefs (ages 8 to 12 years) and challenged them to flex their culinary muscle for a chance to win the grand prize of $5,000. Teaming up with celebrity chef and co-host of ABC's "The Chew," Carla Hall, Bounty said it plays an integral role in all 15 webisodes, cleaning up the messes these amateur chefs leave behind.
"At Bounty we value the importance of allowing kids the freedom to explore their creative passions whether it is in the kitchen, the classroom, or on the soccer field," said Laura Dressman, communications manager for Bounty paper towels. "Teaming up with Fuji Senkei for 'SuperChef Kids' allows us to celebrate the next generation of great chefs, who know how to be boundless in the kitchen, no matter the mess."