Boots No7 products earn Good Housekeeping Seal

NORWALK, Conn. — U.K. health and beauty retailer Boots, whose branded products are available in the United States at Target, Ulta and ShopBootsUSA.com, and at Shoppers Drug Mart in Canada, announced that four of its No7 products have received the Good Housekeeping Seal by the Good Housekeeping Research Institute.

The Boots No7 products that received the seal include:

  • No7 Protect & Perfect intense beauty serum;

  • No7 Intensive line filler;

  • No7 Advanced Renewal Anti-Aging Glycolic peel kit; and

  • No7 Protect & Perfect hand cream SPF 15.

Prior to earning the Good Housekeeping Seal, the No7 products won in Good Housekeeping's 2010 Anti-Aging Awards, winning in four respective categories, including Best Anti-Aging Serum and Best Instant Wrinkle Smoother.

"The No7 brand is the result of in-depth research and development driven by consumer insights on aging," stated Stephen Lloyd, CEO of Boots Retail U.S.A. "All products are extensively tested individually and as part of a skin care regime, working closely with a number of dermatology experts and universities to continually make new strides in skincare technology. Receipt of the Good Housekeeping Seal reinforces the brand's commitment to developing anti-aging products that are backed by science."

The No7 Protect & Perfect intense beauty serum in particular, lauded for its super-intensive formula, received a perfect score for firming in Good Housekeeping's first-ever Anti-Aging Awards, which tested 90 products in more than 3,000 lab tests with more than 800 volunteers, the company stated.

Introduced in 1909, the Good Housekeeping Seal is one of the first and most recognizable consumer emblems; its clearance standards set the benchmark for product integrity both in the beauty industry and beyond, signifying the product bearing the Seal has been tested and works as promised. Per the Good Housekeeping Research Institute's criteria, all products that have earned the Seal carry a two-year limited warranty.

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