Boots No7 celebrates 77 years with redesign, new products

NORWALK, Conn. — Boots No7 is celebrating its 77th anniversary with a reinvigorated brand image and new products for the U.S. market.

This year, No7 shakes up the typical three-step daily skin care routine with the introduction of a new two-step skin care range — No7 Beautiful Skin — that eliminates the need for a toner. In addition, the brand continues its focus on anti-aging with a new range for mature skin — No7 Lift & Luminate — that includes day, night and eye creams. No7 is also celebrating this year by revealing a reinvigorated brand image designed to make it even easier for customers to find the ideal products that best fit their needs.

Born in Britain in 1935, No7 launched with the slogan, "The modern way to loveliness." Through the decades, the brand has continued to progress while always catering to its core consumer with products that help her feel good inside and out. Leveraging the brand's expertise in pharmaceutical-based health care and consumer testing in skin care, No7 has become a trusted brand for women all over the world.

"Since our national launch in 2007, we have seen tremendous brand loyalty and growth with the U.S. consumer," stated Steve Lloyd, CEO of Boots North America. "It is our continued commitment to bring the latest in skin care research and development [that] offers consumers exactly what their skin needs. Through the much anticipated relaunch of No7, we are delivering skin care products for every stage of a woman's life, empowering her to feel good about her product purchase."

No7 Beautiful Skin is a two-step cleansing and moisturizing system for all ages designed to shift daily skin care from the popular three-step routine by eliminating the need for a toner. Vitamin E, vitamin C, a mineral blend and other ingredients help skin maintain balance to look more healthy and radiant after 14 days.

Catering to the specific needs of every woman, No7 Beautiful Skin's process is broken down into three skin types:

  • Normal/oily;

  • Normal/dry; and

  • Dry/very dry.

Presented in color-coded packaging, No7 has created an easy-to-follow system to help consumers identify the tailored skin nutrition needed for each individual skin type, eliminating confusion in the aisle. Beauty advisers in select Target stores are trained to provide personalized service and further assist in the product selection process at retail, the company stated.

Sleek, modern packaging across the entire No7 skin care range reflects the brand's commitment to changing with the consumer at every point in her life. No7 revamps the packaging of the brand's Regimen Boosts, Daily Essentials and Problem Solvers & Treatments — designed to provide extra attention against blemishes, shine, dry skin and the signs of aging.

In addition, No7 introduces new products to the ranges, such as Rapid Spot Rescue to reduce the appearance of blemishes, T-Zone Rescue for oily skin and Overnight Revitalising Eye Balm to diminish dark under-eye circles.

Continuing the science and success of the No7 Protect & Perfect and No7 Protect & Perfect Intense anti-aging ranges, the brand has debuted No7 Lift & Luminate day, night and eye creams, targeting more mature skin to help firm, brighten and visibly improve the appearance of wrinkles while protecting against new ones.

Boots brand products are available in the United States at Target, at, and, with select No7 skin care in Ulta Beauty and on Products are also available at Shoppers Drug Mart in Canada.

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