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TORONTO — Canadian retailer Shoppers Drug Mart has announced that it now is carrying the Boots No7 Protect & Perfect intense body serum exclusively in its stores for C$29.
The latest addition to the No7 Protect & Perfect range, the intense body serum is designed reveal younger-looking, firmer, smoother and more radiant skin in four weeks. It uses the same hydrating and wrinkle-fighting ingredients contained in its popular facial serum.
"In independent tests, women reported the No7 Protect & Perfect intense body serum made their skin look younger, smoother, firmer and more elastic, and improved their skin tone," stated Mike Bell, Boots skin care scientific adviser.
The body serum glides on to soften and brighten skin, while a firming complex works to help maintain elasticity. Formulated with argan oil and moisture-locking hyaluronic acid, it promises to provide skin-enhancing hydration for the entire body.
The No7 Protect & Perfect range was launched in 2008 following the success of one anti-aging product — the best-selling No7 Protect & Perfect beauty serum. This serum shot to fame in 2007 after a BBC documentary reported it was scientifically proven to help repair aging skin. Sales of the cream increased by nearly 2,000% on the day after the TV broadcast, with 13 items being sold every minute. At the height of the public frenzy, Boots' production facilities worked around the clock, producing 1,000 bottles an hour to meet the demand.
In 2009, an "intense" version of the beauty serum made international headlines after a University of Manchester clinical study showed it made a visible improvement to the skin, reducing the appearance of facial wrinkles when used long term. "After 12 months, 70% of subjects using Protect & Perfect Intense Beauty Serum in the Manchester study showed a clinical improvement in their facial lines and wrinkles," Bell stated.
In Canada, Boots No7 products are available exclusively at Shoppers Drug Mart and Pharmaprix stores. In addition to the intense body serum ($29) and intense beauty serum ($29), the No7 Protect & Perfect range at Shoppers Drug Mart includes day cream SPF 15 ($26), night cream ($26) and eye cream ($23). Shoppers Drug Mart also carries additional No7 skin care items, including a selection of products in the Lifting & Firming range.