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NORWALK, Conn. — The United Kingdom's pharmacy-led health and beauty retailer Boots — whose branded products are available in the United States at Target, Target.com, ShopBootsUSA.com, Ulta stores and at Shoppers Drug Mart in Canada — has named Sandra Gabriele, VP marketing and communications for Boots Retail USA, as its International Employee of the Year, part of the retailer's annual "Best of the Best Awards."
In Gabriele's position heading up marketing and communications for Boots Retail USA, she has been responsible for overseeing all of North America's communications for the Boots brand, including advertising, events, marketing, promotions, publicity and social media, as well as website development and management. Her execution of integrated marketing and communications programs has raised the company profile and driven sales since the onset of Boots' U.S. and Canadian introductions, the company stated.
In 2009, the public relations campaign behind the launch of No7 Protect & Perfect Intense beauty serum drove momentum for an immediate product sellout in Target, the brand's major retailer. Gabriele was instrumental in relaunching the Boots U.S. website and fostering a strong social media platform.
Currently, with CEO Stephen Lloyd, she is helping to guide a retail expansion plan to include e-commerce functionality through ShopBootsUSA.com, beauty retailer Ulta and additional Target stores.
"Boots has seen extraordinary growth since its launch in the [United States] in 2007 by offering exceptional products, unparalleled service in our beauty adviser stores and talented people," Lloyd said. "Sandra epitomizes what having a truly dynamic person on your team means for the success of a brand, as her ability to integrate the best aspects of PR and marketing into our wider business plan has been a game changer for our organization. Her creativity, passion and drive for success are infectious within our company, and I'm delighted that her contribution has now been recognized with this prestigious international award."