Boots to feature line by celebrity makeup artist Charlotte Tilbury

LONDON U.K. beauty retailer Boots has announced that it will be stocking on its Web site the makeup brand from celebrity makeup artist Charlotte Tilbury.

Boots.com will be stocking myface.cosmetics exclusively on its Web site.

Looking to end confusion in the makeup aisles, the products will be merchandised according to skin tone.

The collection consists of ten lines and each line has shades that are recommended for each of the skin types.

“The most common question people ask me is, ‘What color lip gloss, blush, etc., would you use on my face?’ The right colors dramatically enhance your overall appearance and the wrong ones can really detract,” Tilbury said.

Added Celeste Sinclair, beauty buyer for Boots.com, “We are so excited to have myface cosmetics as an exclusive brand on our site. [Tilbury] has earned iconic status in the fashion and beauty world and we know that our customers who are self-confessed ‘beauty addicts’ are absolutely going to love this new brand with such inspirational expertise behind it.”

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