Bonne Bell gets makeover, introduces new products

SANTA MONICA, Calif. — Cosmetic brand Bonne Bell has announced that it is entering 2011 with a fresh new look and on-trend products, as well as a new national advertising campaign and website.

Reflecting its "Color Starts Here" philosophy, the teen cosmetics brand launched in early April an updated national advertising campaign and website at The redesigned site focuces on cosmetic education and aims to provide novice cosmetic users with detailed application instructions to create different looks.

New Bonne Bell products include:

  • Eye Define Set ($7.95), which is a set of six mini-sized eye define pencils in on-trend shades;

  • Eye Play Set ($7.95), which is a variety of 12 coordinated, on-trend eye shadows for creating the perfect look;

  • Face Play Kit ($10.95), which includes highlighting powder, rose-colored blush, powder bronzer, two shades of cream concealer and a brush applicator. It also comes with step-by-step instructions;

  • Lip Play Set ($7.95), which is a lip palette containing 12 shades of lip glosses that can be worn alone or in combination for a bolder, more dramatic lip; and

  • Lip D'votion lip gloss ($4.50), which is a long-wearing gloss in a twist-brush application for precise application.

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