Lips are still getting a lot of attention as the bold lip continues to a make a big statement and beauty mavens indulge in the small luxury of lipstick. IRI reported that within U.S. multi-outlet locations, sales of lipstick rose nearly 12% for the 12 weeks ended June 16. During that same period, sales of lip gloss slipped 3.8%, and sales of lip treatments dropped 27%.
Beauty manufacturers are responding by developing lip color that promises to deliver not only intense color, but also more moisture and longer wear.
Revlon recently launched 10 new shades of Super Lustrous Lipstick. The high-shine, lightweight lipsticks feature a light-reflecting LiquiShine complex that contains Abyssinian oil for shiny radiant color. Shades include Rich Girl Red, Fuchsia Shock and Kissable Pink.
Maybelline New York introduced two collections earlier this year. Color Sensational Vivids feature an array of bright pinks, reds, corals and plums. It features new technology using rich coated pigments to produce Color Sensational's brightest, most vibrant color ever, and is formulated with lip conditioners and honey nectar. It also promises to wear for up to four hours. The new Color Whisper collection features pure color pigments suspended in a weightless gel. The result? A barely-there feel and a sexy soft, diffused color.