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RIDGEFIELD, Conn. — Boehringer Ingelheim Consumer Health Care on Monday announced the introduction of Captain Zantac, the new face of the Zantac brand. Captain Zantac is part of a powerful new 360-degree brand equity campaign that includes national television advertising and other high-profile promotional materials in print, online and at retail, the supplier stated.
“This is an exciting new chapter in the evolution of the Zantac brand,” stated Ross Ullman, executive director of marketing at Boehringer. “The introduction of an iconic Zantac character serves as a persuasive and memorable platform to cut through the heartburn advertising clutter and educate consumers on which heartburn solutions are really right for them. Our objective with this campaign is to help heartburn sufferers understand that not all heartburn medicines are the same — Zantac brings relief in as little as 30 minutes.”
Captain Zantac is a miniature animated fire captain with a firefighter crew to help heartburn sufferers find solutions.
Captain Zantac is the only current animated character in the over-the-counter heartburn medication category, Boehringer noted, referencing its first television commercial featuring the new character.
Captain Zantac and the new TV commercial were developed in conjunction with Jomo, an independent agency with extensive experience in consumer healthcare marketing, and Aardman Animations, a world leader in animation that has produced award-winning feature films, television series, television commercials and digital entertainment.