SEATTLE — Bodystrap announced the launch of a patented, compact strap that will allow consumers to apply sun care, lotion and body wash products to their backs.
Bodystrap has an 80-in. surface area, which allows for a single, quick application and is also hydrophobic. The product retails for $9.99 for a box of 10 straps. The straps can be rinsed and reused numerous times before being thrown away. Bodystrap will launch at Walgreens.com and DrugStore.com, according to the company.