ATLANTA — Beginning August 1, more than 2.4 million Blue Cross and Blue Shield of Georgia members will have access to SoloHealth Stations, located in more than 125 select Walmart and Sam's Club stores in Georgia, the companies announced on Friday.
The new partnership will allow BCBSGa members access to the free health and wellness services, biometric screenings, health risk assessments and other information provided by SoloHealth's bilingual health-and-wellness consumer kiosks.
“These HIPAA-compliant, bilingual kiosks will provide important health information to users and gives us one more way that we can connect with the consumer,” said Morgan Kendrick, president of Blue Cross and Blue Shield of Georgia. “This is a nice intersection for us to connect to our consumers where they shop and in some cases, where they work. We will deploy 50 of these kiosks at the sites of some of our large-employer clients over the next year. As this relationship with SoloHealth progresses, we see deeper connectivity that has broader market impact and broader clinical impact for our organization and members.”
Member engagement services include the following:
- Create a customized engaging member experience, allowing for personalized and valuable information and services for members;
- Allow members to track and trend their health data, merge members' updated SoloHealth biometric data and HRA results to leverage and expand existing BCBSGa care management systems;
- Expand the BCBSGa retail presence with SoloHealth’s 125+ retail locations;
- Increase brand awareness and build equity with members across Georgia; and
- Place additional stations at customers' work places to give local functionality for home office workers.
Additionally, BCBSGa will leverage the kiosks to generate permission-based, qualified leads from consumers seeking information on either Medicare Advantage or individual exchange-based plans.