Bloks provide chewable energy

Since their introduction a few years ago, Clif Bar & Co.’s Shot Bloks have been among the best-selling nutrition bars in the specialty store segment. Relatively new at mass market outlets, the product has quickly become a best-seller in these stores as well. Designed to provide quick, chewable energy, Shot Bloks come in a bar divided into six individual 33-calorie cubes, making it easy to customize and track caloric and electrolyte intake. Made from 95% organic ingredients, the product is described as having a consistency somewhere between a cereal bar and a gel, making it easier to chew than traditional nutrition bars. Clif Shot Bloks are offered in eight flavors, including orange, black cherry, margarita and citrus.

(For the full report, including charts, click here.)

Login or Register to post a comment.