Bitsy's Brainfood whips up new cereal for kids

NEW YORK — Bitsy's Brainfood, a snack brand for kids, launched a line of organic fruit and vegetable cereals in three flavor combinations: Fruit & Veggie 1,2,3; Carrot Raisin Crunch; and Banana Squash Squares. The new line aims to offer families a "smarter" cereal option. It's also packaged in a way that's educational and fun, the company noted.

"Bitsy's Brainfood was developed to show kids and their parents that 'healthy' can be fun and delicious. We're all about innovating with foods that families eat every day, like cereal. We love making foods better by baking in organic fruits and vegetables and calling out those ingredients front and center. We believe traditional food has done a disservice to kids, teaching them from an early age that the only 'yummy' flavors are chocolate or vanilla. Why not 'Banana Squash'? You won't find us hiding any carrots around here," Maggie Jones Patton, company co-founder, said.

All three varieties are fortified with 12 essential vitamins and minerals to support healthy development, including vitamins A, C, and D, plus zinc, the company said. Additionally, the cereals are certified organic, non-GMO, Kosher and Vegan. The Banana Squash Squares variety is gluten-free.

"As parents, we understand the practical challenge of getting everyone out the door in the morning, not to mention pulling that off while managing to nurture kids' bodies and minds," added co-founder Alexandra Buckley Voris. "It's one of those things, though — as parents, our lives are busy, so we thought a lot about how to turn everyday experiences, like breakfast, into teachable moments. Learning about what kinds of foods fuel us is so central to our ability to learn and play!"

Bitsy's Brainfood cereal boxes include games, and its website teaches kids about nutrition and how to eat "smart" with interactive games and characters designed to promote good health. The cereals are now available in retailers throughout the United States for a suggested retail price of $4.99 to $5.99.


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