Birchbox, OHL collaborate on new fulfillment center

NASHVILLE, Tenn. — On the heels of published reports that beauty e-commerce company Birchbox has secured $60 million in funding, OHL, a provider of global supply chain management solutions, has announced that it has begun fulfillment operations and small parcel management for the beauty company.

Since 2010, Birchbox has grown from 600 subscribers to 800,000 subscribers with more subscribers signing up every day. This year will mark the fourth anniversary for Birchbox, and they are celebrating it with an entrance into brick and mortar with a store set to open in New York City.

"As we continue to look ahead to the future, we needed a fulfillment solution that would make our end-user paramount while being able to meet our growth in the future. Part of the reason we chose OHL was their ability to grow with us, as well as their customer-centric approach to fulfillment," stated Matt Hertz, director of logistics for Birchbox.

The new fulfillment center is located in Mount Juliet, Tenn., providing a more centralized location and faster transit times for Birchbox customers across the United States.


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