Binaca product re-enters market

LOS ANGELES — Dr. Fresh said that it has reintroduced a Binaca brand product.

Binaca breath drops, available in a compact-sized bottle (3.7 mL) that fits just as easily into a pocket, gives on-the-go consumers a way to keep their breath fresh. Sold as a three-pack, Binaca fresh drops carry a suggested retail price of $1.99.

“Binaca is a classic, but now it’s updated to fit today’s lifestyles. We also hope to bring baby boomers back into the fold through their nostalgia for the breath drops,” said Daniel Enriquez, VP sales and marketing for Dr. Fresh, the oral care company that acquired the Binaca brand in 2008.

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