MORRIS PLAINS, N.J. — Rogaine has tapped Bill Rancic, an American entrepreneur, motivational speaker and star of the reality show "Giuliana & Bill," to serve as the brand's first-ever "Growth Coach."
In this new role, Rancic, who first came on to the national scene when he was hired by Donald Trump as the winner of the first season of "The Apprentice," will share his personal story to help empower men to take control of their hair loss and build confidence. Specifically, he will share his own Rogaine success story and offer advice through Facebook, Twitter, an upcoming contest and various other online channels. Rancic also will be featured in Rogaine advertorials and print advertising in men's publications.
"Bill's perseverance in business and his personal life, coupled with his confidence and intelligence, makes him the perfect role model for men who might be reluctant to try a hair growth product like Rogaine,” stated Hugh Dineen, VP marketing for Johnson & Johnson Consumer Cos. "We are confident that creating an official 'Growth Coach' with Bill will give men the tools they need to take the next step in growing their game."