BIC keeps legs smooth, smelling great with new scented shaver

SHELTON, Conn. BIC has announced that it will launch in March its new BIC Soleil Bella scented shaver for women.

Each package of BIC Soleil Bella scented shavers includes three shavers with four Flexiblades, translucent colors, a moisture strip enriched with shea butter and handles that feature an exotic scent.

"The primary target for the BIC Soleil Bella scented shavers is women ages 18 to 34 years old," stated Linda Palladino, senior brand manager, BIC Consumer Products USA. "The company will support BIC Soleil Bella scented shavers through a series of free-standing inserts (FSIs) featuring the Soleil brand during 2010."

The suggested retail price of the BIC Soleil Bella scented shaver is $5.99 for a three pack.

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