SHELTON, Conn. Bic celebrated the official launch of its Easy-Glide System ink technology, which has been incorporated into its Velocity retractable, Atlantis retractable and Pro+ ball pens.
The technology provides up to 35% smoother writing compared with current Bic pen ink systems, the company said.
To help celebrate the event, Bic is kicking off its "Get a Clue" event Nov. 3 and 4 at Vanderbilt Hall in Grand Central Terminal, which invites consumers to help solve a gigantic crossword puzzle and learn more about how Bic ballpoint pens are made.
"This event is a fun way for commuters, many of whom do crossword puzzles during their train ride to Manhattan each day, to spend a few minutes to help us complete a gigantic crossword puzzle," said Joseph Franzino, senior brand manager at Bic Consumer Products USA, a division of Bic USA. "In addition to the crossword puzzle and free samples of the Bic Velocity retractable ball pen, commuters will also receive coupons for Bic stationery products and have the chance to receive free giveaways and participate in a fun sensory box activity to see how smooth they are at guessing what is in the boxes."