NEW YORK Revlon has signed rising star Leslie Bibb as its newest brand ambassador, joining Elaine Irwin-Mellencamp and Marina Theiss who currently represent the Almay brand worldwide.
Bibb will be the face of new and existing cosmetics collections and will appear in global multi-media campaigns that include television, print, in-store and Internet placements.
“One of the entertainment industry’s brightest young stars, Leslie will bring her classic beauty, ease and accessibility to a variety of different campaigns,” stated David Kennedy, president and chief executive officer of Revlon. “Her vivacious spirit is a perfect fit for the brand.”
Bibb was discovered in 1990 on the “Oprah Winfrey Show” during a nationwide modeling search with the Elite Modeling Agency. After spending subsequent years modeling around the world, she began her acting career and has been featured in such television shows as ER and Popular. Her film roles include “Talladega Nights: The Ballad of Ricky Bobby” and, more recently, this summer’s “Iron Man.” Her next film will be “Confessions of a Shopaholic.”