Ben & Jerry's celebrates '30 Rock' finale with new flavor

BURLINGTON, Vt. — Ben & Jerry's ice cream has announced it will reveal a new flavor aimed at celebrating the NBC series "30 Rock," which airs its series finale on Jan. 31. The flavor will be unveiled by co-founder Jerry Greenfield at a New York City finale party, steps from the namesake building at Rockefeller Center. Invitees will gather to view the series finale of the show and sample the new "30 Rock"-themed concoction

The flavor, produced at its factories in Vermont, was rushed to New York City for the event. Usually new flavors are released closer to spring, but the company decided to bump up the timetable to have the flavor on hand to accommodate the Jan. 31 finale. The flavor will be available across the country in Ben & Jerry's scoop shops in February and on the shelves of grocery stores and convenience stores shortly thereafter.

A limited number of tickets are available for the "30 Rock" viewing party at, with all proceeds benefiting a local nonprofit organization to be announced on Thursday, Jan. 31. The event will feature "30 Rock" trivia contests, giveaways and of course, attendees will have a chance to sample the new flavor.

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