NEW YORK — New York-based retailer Duane Reade, which is owned by Walgreens, has inked a deal with Belli skin care and now is carrying the pregnancy skin care products in 200 Duane Reade stores.
Duane Reade stores will offer Belli's Complexion Protection Duo — Belli's acne clearing facial wash and anti-chloasma facial sunscreen — to help protect skin from breakouts and uneven skin tone. The product set, valued at $46, will be offered at Duane Reade for $39.99. The product set will be merchandised in the expecting and new mom section of the baby aisle.
Belli was founded by family practitioner Jason Rubin and cosmetics industry veteran Annette Rubin, who is a mother of two.
All Belli products are 100% teratology-screened. Teratology is the study of chemicals that are harmful to the developing fetus. Teratology screening guards against ingredients with links to birth defects and replaces them with safer choices instead. Rubin works with a team of other experts (obstetricians, dermatologists and pediatricians) to guide Belli's chemists in the creation of each unique product, the company stated.