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NEW YORK — Bellaboo, an Australian skin care brand for teens and tweens, has kicked off a national campaign, powered by retailer Ulta, that aims to discover new music talent and supports positive self-esteem among teens.
Bellaboo launched at Ulta stores in May as part of the retailer’s new tween/teen beauty space.
The campaign is centered around an online "Sing For Self-Esteem" singing competition, whereby budding artists submit a video recording of their interpretation of the newly penned self-esteem anthem.
One winner will be receive an iTunes release of their professionally-recorded version of the song; an Ulta Beauty $500 gift card; a tour of the winner’s closest Ulta store to help the winner with their selections; and the chance to perform live at a grand finale event in their honor, hosted by "High School Musical" star and United Nations Youth champion Monique Coleman.
"The Bellaboo Girl" song is a self-esteem anthem, written and produced by celebrated song writer/producer James Hollands. He wrote the song after discovering Bellaboo and its mission around promoting positive teen esteem. Hollands has a passion for helping youth internationally. He penned the song and sent it as a gift to Bellaboo president Snezna Kerekovic.
The idea of empowering youth around self-esteem via music and this song was organic, so Kerekovic decided to give it back to young people as a means of encouraging their own positive self-esteem, as well as helping spread the message on the issue.
The competition launched on Facebook.com/Bellaboo on July 12. Video entries will be posted on Bellaboobabe Facebook page and are open to public voting to select the top 10. The top 10 will face a panel of music industry judges to pick the top three. The top two finalists will be selected after another bout of public voting.
The two finalists will be flown to Los Angeles for the grand finale event hosted by Coleman, where they will perform the song live to an audience of judges, invited celebrities and the public.
For more information about the competition click here.