Beiersdorf sees solid sales in first half of 2013

HAMBURG, Germany — Global skin care brand Beiersdorf, whose brands include Nivea and Eurcerin, reported that, for the first half of 2013, it continued to progress well with solid sales growth in both business segments — Consumer and tesa.

Group sales rose by 6.6% organically, and in nominal terms by 3.3%, from €3.062 billion to €3.163 billion. The operating result (EBIT) excluding special factors reached €434 million, an increase of 11.2%, representing a significantly improved EBIT margin of 13.7% (previous year: 12.7%).

Consolidated after-tax profit rose to €287 million, the company stated.


In the consumer business segment, organic sales increased 6.5% in the first six months of 2013. In nominal terms, sales increased by 3.1%, from €2.561 billion to €2.641 billion. In terms of organic sales growth by brand, Nivea grew by 6.8%, Eucerin by 12% and La Prairie by 5.3%.

EBIT, excluding special factors, increased to €351 million compared with €327 million in the previous year representing an improvement in the EBIT margin from last year’s 12.8% to 13.3%.

By region, organic sales were mixed but in North America sales were up 4.3%.

Looking ahead, Beiersdorf is targeting group sales growth of 5% to 6% for the full-year 2013 with a consolidated EBIT margin from operations of 12% to 13%.

In the consumer business segment, Beiersdorf is predicting sales growth of 5% to 6% for 2013 and overall market growth of 3% to 4%. The EBIT margin from operations is expected to exceed 12%.

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