Beiersdorf sees 'significant' growth in first nine months of 2013

HAMBURG, Germany — Skin care brand Beiersdorf reported that its consumer business segment achieved “significant, above-market sales growth” during the first nine months of 2013, with both Nivea and Eucerin enjoying a boost in sales.

Adjusted for the impact of foreign exchange differences, the company increased its sales by 7.3%. In nominal terms, sales increased by 2.4%, from €4.566 billion to €4.674 billion. Consolidated profit rose from €358 million to €433 million.  

The consumer business segment delivered organic sales growth of 6.9% in the first nine months of 2013, as nominal sales increased by 1.7%, from €3.816 billion to €3.883 billion.  

Nivea recorded organic sales growth of 7.3%. Eucerin generated an 11.1% increase in sales and La Prairie an increase of 5.4%.  

The company noted that it saw significant growth in the Americas region, where sales climbed by 11.7%.

As a result of the strong performance in the past months, the company lifted its forecast for full year 2013. The company is now aiming for group sales growth of 6% to 7%.

In the consumer business segment, Beiersdorf is now predicting sales growth of 6% to 7% for 2013, with market growth estimated at 3% to 4%.

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