HAMBURG, Germany — Beiersdorf, whose portfolio includes Nivea and Eucerin, enjoyed a “successful” 2013 as sales growth exceeded expectations.
“2013 was an important and successful year for Beiersdorf. The Group has made gains in market share, increased sales and improved its earnings. Beiersdorf is back on a sustainable growth track,” said Stefan F. Heidenreich, CEO of Beiersdorf AG.
Both sales growth and the EBIT margin excluding special factors exceeded expectations.
The Group delivered organic sales growth of 7.2%. In nominal terms, sales increased by 1.7%, from €6,04 million to €6,14 million.
Group EBIT excluding special factors increased to €814 million (previous year: €735 million), representing an improved EBIT margin of 13.2% compared with last year’s 12.2%.
For 2014, Beiersdorf expects to deliver sales growth of 4% to 6% and an improved EBIT margin.
The company’s Consumer Business Segment recorded organic sales growth of 7% in 2013. In nominal terms, sales increased by 1.1% from €5,05 million to €5,10 million. All three core brands contributed to this dynamic growth: Nivea delivered 7.5% growth, Eucerin 11.5% and La Prairie 7.5%, the company stated.
In terms of regional performance, Beiersdorf stated that it was successful in mature markets as well as emerging markets. For the first time, the share of total Consumer sales achieved in emerging markets reached a level of 52%, compared with the prior-year level of 49%. In North America, sales increased 4.6% compared with prior year.