Beiersdorf kicks off consumer awareness, fundraising effort to support mentoring

WILTON, Conn. — Skin care company Beiersdorf has announced a consumer awareness and fundraising initiative to support National Mentoring Month.

Beiersdorf currently has an employee-led, work-based mentoring program focused on supporting youth in the local community. In recognition of National Mentoring Month, the company, in partnership with Big Brothers Big Sisters, has created a three-month consumer awareness and fundraising initiative that will raise $100,000 to make a big difference for the Big Brothers Big Sisters network. 
Beiersdorf selected Jan. 10, which is National Social Media Mentoring Day, to unveil its Big Brothers Big Sisters app on Facebook.  Via the app, shoppers can purchase Nivea, Nivea Men, Eucerin and Aquaphor products from online retail partners.  For every $10 spent, Beiersdorf will donate $1 to Big Brothers Big Sisters’ mentoring programs. As a thank you to consumers for engaging with the app, Beiersdorf will offer consumers a sample of their choice of a Nivea, Nivea Men, Eucerin or Aquaphor product.
In addition to online fundraising, which will continue through March 2013, Beiersdorf will spread the word on how consumers can do their share to mentor our youth.  During the month of February, national retail partners such as Walmart, Walgreens, Kroger and numerous others are lending their support for the cause with in-store “Skincare that really cares” displays, which will help to further spread the word about mentoring.  Beiersdorf wants everyone to be the change a child needs, as 34,000 “Littles” are still waiting for their “Bigs.” 
“Beiersdorf prides itself on being a skincare company that truly cares,” stated Bill Graham, president of Beiersdorf North America. “Everyone who meets and mentors the students from Big Brothers Big Sisters experiences a true sense of fulfillment. We are thrilled to continue our work with such an impactful organization to help raise funds and awareness for their local and national mentoring efforts.” 
The company has just marked its first anniversary working with Big Brothers Big Sisters on a work-based mentoring program, “Beyond School Walls,” a jointly created program adapted from the organization’s core School-Based Mentoring programs.  For the past year, Beyond School Walls students have come to the Beiersdorf office after school to meet with their mentors, spend time with one another, participate in activities and learn.
For more than 100 years, Big Brothers Big Sisters has made an impact on children in need, helping them overcome adversity and beat the odds. Studies have shown that children enrolled in the program maintained or showed improvement in educational success, socio-emotional confidence and making healthy choices. Independent research finds youth enrolled in the program are 46% less likely to begin using illegal drugs, 27% less likely to begin using alcohol and 52% less likely to skip school.

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