Beiersdorf continues on growth path in Q1

HAMBURG, Germany — Beiersdorf, whose brands include Nivea and Eucerin, announced that it is “very satisfied” with its first quarter business performance as the consumer business segment posted a 6.3% boost in organic sales during the quarter.

“We are very satisfied with our business performance in the first three months. We continued the company’s steady upward trend, delivered strong sales growth and continued to gain market share in our relevant markets and key categories,” stated Stefan Heidenreich, CEO of Beiersdorf AG.

During the quarter, the company delivered organic sales growth of 6.7%. In nominal terms, sales increased by 1.2% from €1.577 billion to €1.596 billion.

The consumer business segment, which includes the Nivea, Eucerin and La Prairie brands, recorded organic sales growth of 6.3% in the first quarter of the year. In nominal terms, sales increased by 0.4%, from €1.318 billion to €1.323 billion. The key drivers underlying the strong sales growth, according to the company, were the group’s healthy performance in emerging markets and positive growth rates in the saturated European markets.

Nivea delivered 7.6% sales growth, Eucerin 10.3%, and La Prairie 3.4%, the company stated. In looking at organic sales growth by region, North America continued to develop with 7.5% growth.

Looking to 2014, Beiersdorf is expecting sales growth in the consumer business segment to outperform the market in 2014, at a level of 4% to 6%.


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