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WILTON, Conn. — Skin care company Beiersdorf announced on Thursday a consumer awareness and fundraising initiative to support National Mentoring Month.
To mark this special month, the company, in partnership with Big Brothers Big Sisters, will anniversary its three-month consumer awareness and fundraising initiative to raise $100,000. Beiersdorf will donate all proceeds raised in connection with Beiersdorf’s nationwide Fundraising Program, which began in January and runs through March 31.
Starting Thursday, Beiersdorf will again launch an app on Facebook to encourage shoppers to purchase Nivea, Nivea Men, Eucerin and Aquaphor products in store and via online retailers, with $1 for every $10 spent donated to Big Brothers Big Sisters’ mentoring programs. As a thank you to consumers for engaging with the app, Beiersdorf will offer them a sample of their choice of a Nivea, Nivea Men, Eucerin or Aquaphor product.
“The 2013 Skin Care That Cares campaign with Beiersdorf made a significant impact on our online donations and volunteer inquires,” said Big Brothers Big Sisters of America president and CEO Charles Pierson. "Beiersdorf’s support in 2014 will continue to elevate our capacity to serve more children facing adversity, and we are happy to have them as such a great partner."
In 2013, Beiersdorf donated $266,000, and the campaign boosted online donations to Big Brothers Big Sisters by 48% and increased male volunteers by 20%. The company also currently runs an employee-led, work-based mentoring program that focuses on supporting youth in the local community.
In addition to online fundraising, which will continue through March, Beiersdorf will spread the word on how consumers can do their share to mentor youth. Throughout February, such national retail partners as Walgreens, Kroger, Rite Aid and numerous others will support the cause with in-store “Skincare that Really Cares” displays.
“Beiersdorf prides itself on being a skin care company that truly cares,” said Joe Oliveri, VP sales at Beiersdorf USA. “We are thrilled to continue our work with such an impactful organization to help raise funds and awareness for their local and national mentoring efforts.”