MIAMI — Miami-based Hispania Public Relations, Inc., has been chosen the Hispanic Public Relations agency of record by Beech-Nut Nutrition Corp. The announcement was made today by Hispania co-owner and president Sergio Lopez-Miro.
"We're proud and excited to partner with Hispania, whose PR expertise and first-hand knowledge of the Hispanic market nationally is second to none," said Andy Dahlen, vice president, marketing at Beech-Nut. "Hispania's history of creativity, flexibility and over-delivering for its clients, combined with their personalized service by senior staff, were very important factors to us in picking a Hispanic agency."
stablished in 2001, Hispania is one of only a handful of national, 100% minority-owned, Hispanic public relations firms in the country. Some of its current and former accounts include national brands such as Yoplait, Honey Nut Cheerios, Box Tops for Education, Bisquick, Scott, Huggies, Kleenex, Subway Restaurants and General Mills' multi-brand Hispanic platform Que Rica Vida.