BeautyBoutique at Shoppers Drug Mart elevates customers' experience

Canadian pharmacy retailer Shoppers Drug Mart is further elevating the beauty experience with its newly opened BeautyBoutique.

This BeautyBoutique opened in November 2012 in an existing Shoppers Drug Mart store in Bayview Village in Toronto, Ontario. It is just over 4,000 sq. ft., which is approximately 1,500 sq. ft. larger than a traditional BeautyBoutique.

The new format features new brands that weren't previously available in a BeautyBoutique but had been available at its Murale store, such as Chanel and YSL. The concept also features fragrance-testing stations for customers and play stations where beauty mavens can touch and feel the cosmetic lines.

The retailer stated that the response to the new format, from both vendors and customers, has been very positive.

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