Beauty360 POPs with lash exclusive

NEW YORK —POP Beauty has announced the opening of Get Lashed! Lash Shops exclusively at CVS’ Beauty360 stores. To celebrate the launch, POP Beauty held a press event in Manhattan in December 2009.

The Get Lashed! Lash Shops are staffed with a lash consultant for personalized application. There are 15 lash looks to choose from, including:

Dressed Up lashes ($10): “Ooh la la” looks ranging from Darling, which adds thickness and lusciousness, to Diva, which is ultra-flattering, long and jet black. Individual lashes also can be purchased to build up a look gradually and for the exact eye enhancement.

Icon lashes ($12): Super sultry looks ranging from Liza, which releases your inner showgirl, to Twiggy, the ultimate fashionista ’60s lash flash, to Brigitte, which takes you from St. Tropez to Bardot.

Fantasy lashes ($15): This collection includes Wonderland, which has a touch of whimsy and pink feathers; Fantasia, with light-catching sparklers; and Rhapsody, tipped with black plumes.

There currently are five Beauty360 stores in operation in Mission Viejo, Calif.; Palos Verdes, Calif.; Ridgefield, Conn.; Washington, D.C.; and, most recently, in Yorba Linda, Calif.

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