Beauty, personal care companies join forces to support Look Good...Feel Better

WASHINGTON — Look Good…Feel Better, a global program dedicated to boosting cancer patients’ self-esteem and confidence through lessons on appearance-related side effects of cancer treatment, has announced the details of 12 new partnership programs being launched to support Look Good...Feel Better during October’s Breast Cancer Awareness Month.

Each program provides financial and/or educational support for Look Good…Feel Better and its mission to help people with cancer regain their appearance, self-confidence and some normalcy while battling cancer. The funds raised through these partnerships will go to the Personal Care Products Council Foundation to benefit the Look Good…Feel Better program.

Look Good...Feel Better is a nationwide program that offers free workshops and educational resources that address skin changes and concerns, and offers lessons on wigs, turbans, cosmetics, nail care and accessories. The October programs include a number of beauty, personal care and accessories brands, including The Carole Cole Co., Charming Charlie, Clairsonic, Colomer USA, Dior, Mama Mio, P&G Beauty & Grooming, Revlon, Ritz Carlton Spas, Sexy Hair, Skin Authority and Yves Rocher.

“We are delighted to have the support of so many partner organizations and brands to raise awareness and funds for Look Good…Feel Better during Breast Cancer Awareness Month,” stated Louanne Roark, executive director of the Personal Care Products Council Foundation and Look Good…Feel Better. “More than 200,000 women in the U.S. will be diagnosed with breast cancer this year. Excluding skin cancers, breast cancer is the most commonly diagnosed form of cancer in women, many of whom will not only face the physical effects of the disease itself, but the psychological toll that treatment and recovery can have as well. Changes in appearance, from complexion and skin sensitivity to hair loss, can be devastating to a woman with cancer. Look Good…Feel Better helps improve morale and gives women with all forms of cancer back some control, confidence and hope during a very difficult time.”

Look Good…Feel Better will participate in the following October programs that raise awareness and funds to support the program. All funds raised will go to the Personal Care Products Council Foundation to benefit Look Good…Feel Better:

  • The Carol Cole Co., maker of the NuFace facial toning device, is offering a limited-edition pink kit (retail $249). A portion of the proceeds from the sale of each pink NuFace sold will go to Look Good…Feel Better.

  • Charming Charlie is sponsoring a 3,000 Accessory Challenge in all store locations during the month of October. For every hat, scarf or pair of earrings purchased, Charming Charlie will donate a hat, scarf, necklace, or pair of earrings — up to 12,000 accessories in total — to Look Good…Feel Better for inclusion in demonstration kits for its workshops nationwide.

  • Clarisonic is donating a portion of the proceeds of its “pink” products to Look Good…Feel Better throughout the year. In addition to its “pink” products, in October, the company will donate $15 to Look Good…Feel Better for each of its specially designed, limited-edition blossom skin cleansing system sold during October. The blossom skin cleansing system retails for $235 and is available at Clarisonic.com, Nordstrom.com, in Nordstrom stores, or at Ritz Carlton spas. During the month of October, Clarisonic will also donate $1 to Look Good…Feel Better for every Facebook "like."

  • Colomer USA, a manufacturer of multicultural hair care products and hair care brand Creme of Nature will include information about Look Good…Feel Better workshops in specially marked Creme of Nature products, which will be sold during September, October and November.

  • Dior: Beginning Oct. 17 through Oct. 31, Dior fans can go to Diorauction.com to bid on items in three categories: Luxe Trips, Elite Experiences and Lavish Products, as well as a “Shop Now” section, where customers can purchase items like a Christian Dior book or an engraved Dior Blue Tie palette, all available exclusively through Dior and select partners. Auction proceeds will go to Look Good…Feel Better.

  • Mama Mio: Skin care company Mama Mio has paired up with Butter Lane (the famed East Village cupcake bakery) to donate $1 to Look Good…Feel Better for every B-Cup(cake) sold. Mama Mio will also contribute another $1 for every October purchase of Boob Tube Bust and Neck Firmer, which comes with a how-to instructional pamphlet on breast self-exams.

  • P&G Beauty and Grooming: Salon professional brands Sebastian, Nioxin and Wella, have collectively donated $50,000 to the Look Good…Feel Better program as part of their October Fighting Fearlessly Against Breast Cancer initiative.

  • Revlon will donate all proceeds from the sale of Revlon ColorBurst lipstick in Fashion’s Night Pout to Look Good…Feel Better. This limited-edition shade (dubbed "the perfect nude" by admirers), was created exclusively for Revlon by Gucci Westman and is $8.99. Available online at Lookgoodfeelbetter.org/revlon.

  • The Ritz-Carlton has joined together with Clarisonic and Skin Authority skin care company to offer an exclusive Look Good…Feel Better facial in select Ritz-Carlton spas. With every LGFB facial performed, $15 will be donated to Look Good Feel Better ($5 each from Ritz Carlton Spas, Clarisonic and Skin Authority). The facial will be available through Nov. 5, and costs $180 for 50 minutes.

  • Sexy Hair has created limited edition pink cans of four products including Spray & Play, Spray & Play Harder, Root Pump and Root Pump Plus. A portion of the proceeds from each will go to Look Good…Feel Better during the month of October.

  • Skin Authority will donate $5 to Look Good…Feel Better for every Touch Transforms facial and/or special edition Touch Transforms home care kit (retail $59) purchased at participating spas or online from now until Nov. 5.

  • Yves Rocher will donate $2 to Look Good...Feel Better for each special edition of Arnica essential moisturizing hand cream purchase made through their Web site and catalogs in October. Retail $4.95 per tube.

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