Beauty brand Paula's Choice makes retail debut through Pharmaca

SEATTLE — Paula's Choice has officially landed its first brick-and-mortar retail space at Pharmaca Integrative Pharmacy, the company announced Thursday. 

"This exciting partnership is another important step in our brand's growth strategy and the expansion of our distribution to key retailers," stated David Lonczak, CEO of Paula's Choice. "Our physical presence at Pharmaca raises the visibility of our brand in key markets and, for the first-time, makes our products available to consumers in retail stores."

The Pharmaca assortment will include Paula's Choice collections Resist, Skin Recovery, Skin Balancing, Clear and Clinical.

"We are very impressed with the Paula's Choice product line and the success it has already seen in our stores," said Tiana Ukleja, beauty category manager at Pharmaca. "We are excited to see continued success as we roll out the products in even more Pharmaca stores."



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