HORSHAM, Pa. — Bimbo Bakeries USA announced that its parent company, Grupo Bimbo, will acquire the North American fresh bakery business of Sara Lee.
As part of the transaction, BBU will have to divest certain Sara Lee brands in certain markets. These include: the Sara Lee and EarthGrains brands in California; the Holsum and Milano brands in central Pennsylvania; the EarthGrains and Mrs Bairds brands in Kansas City; the EarthGrains and Healthy Choice brands in Omaha and the EarthGrains brand in Oklahoma City.
The announcement comes after the deal was approved by the Department of Justice.
"This is an exciting day for the customers, consumers and associates of both businesses," BBU president Gary Prince said. "We will soon be able to begin the important work of creating the new BBU — a U.S. bakery business serving the highest quality products to every market in America and providing the best value to our customers and consumers."
The transaction is expected to close Nov. 5.