NEW YORK — Bazooka Candy Brands will collaborate with DreamWorks Animation on a limited-edition candy line, as well as a multiplatform merchandising program, to support the film "How to Train Your Dragon 2." The film opens in theaters June 13.
The campaign will bring consumers a limited-edition Dragon Berry flavor and themed wrapping for Bazooka Candy Brands' top-selling candies, which include Jumbo Push Pop, Juicy Drop Pop, Baby Bottle Pop and Ring Pop.
“'How to Train Your Dragon 2' is set to be one of the biggest movie events of the summer, and the limited-edition line will provide fans with another opportunity to enjoy this big animation debut beyond the theater,” said Anthony Trani, VP marketing, Bazooka Candy Brands. “We believe our collaboration with DreamWorks Animation for this release is a perfect fit, as the fun characters and storyline fully resonate with the entertaining nature of our candy portfolio.”