Bayer launches Aleve with psuedoephedrine

MORRISTOWN, N.J. Bayer Consumer Care on Monday launched Aleve-D Sinus and Cold (formerly Aleve Cold and Sinus), which combines pseudoephedrine and naproxen sodium for all-day relief from multiple sinus and pain symptoms.

“Consumers rely on the Aleve family of products for long-lasting relief,” stated Jay Kolpon, vice president of marketing and new business development at Bayer Consumer Care. ”With Aleve-D, we are offering consumers the power of Aleve combined with the proven effectiveness of pseudoephedrine in one pill that provides 12 hours of relief from sinus and pain symptoms.”

According to a recent Bayer Consumer poll, 56 percent of consumers reported that they were not completely satisfied with their current sinus medication. Of those, 65 percent complained that their medication does not last long enough and 62 percent reported they needed more than one product to completely relieve their symptoms. The symptoms most commonly experienced by those surveyed were stuffy nose or nasal congestion (89 percent), sinus congestion (78 percent) and headache (73 percent).

Aleve-D will be available exclusively behind the pharmacy counter without a prescription, merchandised along with other pseudoephedrine products.

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