Bausch & Lomb promotes Biotrue with contest

ROCHESTER, N.Y. Bausch & Lomb is promoting its latest lens care product by encouraging Americans to find visual inspiration in their surroundings.

The company said it tapped journalist Lisa Ling to promote its Biotrue multi-purpose solution and its "Inspiration in Your Eyes" contest, where consumers can share a story about the U.S. location most visually inspiring to them. The grand prize winner will receive an all-expense-paid trip for two to one of the top 10 most visually inspiring places in the United States. Additionally, Bausch & Lomb is offering free admission on Friday, Aug. 13, to visitors at the Aquarium of the Bay in San Francisco with an unobstructed view of the Golden Gate Bridge, the Space Needle in Seattle and the John Hancock Observatory in Chicago, as well as free ferry tickets to view the Statue of Liberty in New York.

"My work as a journalist has afforded me the opportunity to travel to some of the most visually inspiring sites in the world," said Lisa Ling, global traveler and host of National Geographic's "Ultimate Explorer." "I am thrilled to be a part of the Biotrue brand initiative to encourage Americans to find visual inspiration by exposing them to breathtaking imagery at some of the finest attractions in our country."

Added Lisa VanDeMark, VP brand marketing, U.S. vision care, Bausch & Lomb, "Just as we sought inspiration from the eye in developing Biotrue, we are encouraging consumers to embrace visual inspiration and recognize the importance of healthy lens care."

Biotrue, featuring a clear bottle that allows you to track how much solution remains, comes in a range of sizes and can be found at most nationwide food, drug and mass retailers.

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