Barbara's introduces two new cereals for kids

MARLBOROUGH, Mass. — Barbara's, a natural foods company, today announced the expansion of its Snackimals product line to the cereal aisle with two flavors of cereal for kids.

Snackimals Cereals are hitting retail shelves now in two varieties: Vanilla Blast and Cinnamon Crunch.

"Snackimals Cereals are the first cereals for children in the natural aisle to come in fun animal shapes. They're organic, Non-GMO verified, loaded with whole grains — and they've been taste-tested with kids, so we know that the flavors are kid-approved," said Federico Meade, Barbara's vice president of marketing. "Snackimals Cereals join a robust line of Barbara's cereals and snacks that are delicious and wholesome. With only 7 grams of sugar per serving of Snackimals Cereal and 8 grams of whole grains, parents can feel good about what's in their kids' cereal bowls."

In keeping with Barbara's commitment to provide great-tasting, wholesome products, Snackimals Cereals were consumer tested with kids and parents for flavor appeal to offer a balance between taste and nutrition. Snackimals Cereals are a natural food and are:

  • USDA Organic;

  • Non-GMO verified;

  • Low in sugar – contain only 7 grams of sugar per serving;

  • A source of whole grains – contain 8 grams of whole grains per serving;

  • Prebiotic for digestive health;

  • Good source of fiber and calcium;

  • Fat free;

  • Naturally cholesterol free;

  • Low sodium;

Snackimals Cereals were inspired by Barbara's Snackimals Cookies, which are made with organic grain and high quality ingredients. Both Snackimals Cookies and Snackimals Cereals are made with simple, wholesome ingredients and do not contain hydrogenated oil, high fructose corn syrup or refined white sugar.

Additionally, Barbara's Snackimals Cereals are packaged using GreenChoice 100% recycled cartons that are made with 100% clean energy, are 100% carbon neutral, and use environmentally friendly inks.

Snackimals Cereals in Vanilla Blast and Cinnamon Crunch varieties (9-ounce box) are now available at major retail grocery stores and natural food stores nationwide.


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