Banana Boat gears up for summer with launch of new products

SHELTON, Conn. — Energizer Personal Care, the makers of Banana Boat brand sunscreen, announced the availability of four new products in mass grocery and drug retailers nationwide, including a formula designed specifically for men.

"Banana Boat is the brand that provides trusted protection and offers a product for everyone, which is further shown through our creation of a sunscreen line specifically for men, as well as the only alcohol-free, tear-free, sting-free kids clear spray," said Carla Luca, senior brand manager of Banana Boat brand sunscreens. "Each new innovation offers multi-skin benefits that go beyond UVA/UVB protection, which is important to today's shopper. For example, our Triple Defense Sunscreen for Men Lotion and Clear UltraMist combat odor while hydrating the skin with a contemporary masculine scent, so men can be confident in their sunscreen choice. Banana Boat is proud to offer a portfolio of sun care products that meets the needs of our dynamic consumers."

The Banana Boat Triple Defense Sunscreen for Men is the first Banana Boat sunscreen portfolio designed specifically for men, created following a 2012 survey by The Skin Cancer Foundation, which revealed that men older than age 50 years are more than twice as likely as women to develop skin cancer, yet only 51% of men in the United States admitted to using sunscreen in the past 12 months. Men also were found to be less knowledgeable than women about the proper methods to protect themselves against sun exposure and skin cancer.

Banana Boat Triple Defense Sunscreen for Men contains ActiveProtect Technology and provides heavy-duty broad spectrum UVA/UVB protection, which kicks in and stays strong when the sun's rays are most intense. The lightweight formula combats odor, even while sweating, and hydrates the skin. Banana Boat Triple Defense Sunscreen for Men Lotion and Clear UltraMist is available in SPF 30 and 50+.

The Banana Boat Kids Free Clear UltraMist Sunscreen's is the only alcohol-free, tear-free, sting-free kids clear spray, the company stated. The formulation is pediatrician-tested and goes on clear to provide fast and even coverage. Banana Boat Kids Free Clear UltraMist Sunscreen is available in SPF 50+.

Banana Boat Sport Performance Clear UltraMist Sunscreen with Powerstay Technology was designed for the sport enthusiast and active individual who doesn't want to be slowed down while out in the sun. Powerstay Technology is the brand's latest innovation, which helps sunscreen stay on strong throughout all outdoor activities. This new formula has been designed to provide better application aesthetics, including a lightweight feel compared to the original formula. Banana Boat Sport Performance Clear UltraMist Sunscreen with Powerstay Technology is available in SPF 15, 30, 50+ and 100.

Building on the Protect & Hydrate Sunscreen Lotion introduced last year, Protect & Hydrate Sunscreen Clear UltraMist provides a 2-in-1 combination of sunscreen and all-day moisturizer, combining aloe with vitamins C and E. Banana Boat Protect & Hydrate Sunscreen Clear UltraMist is available in SPF 30 and 50+.

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