INDIANAPOLIS — Banana Boat sun care is racing through Indianapolis as part of its sponsorship with Chip Ganassi Racing Teams for the 2012 IZOD IndyCar Series racing season.
The two brands teamed up to help Indianapolis 500 fans stay cool and protected from the extreme sun and heat at the upcoming race with the brand's new Banana Boat Sport Performance CoolZone continuous spray sunscreen. The new line promises to instantly cool and refresh skin while providing protection against UVA and UVB rays.
The partnership features a Banana Boat brand-themed car that two-time Indianapolis 500 winner, Dario Franchitti, drove in the season-opening Grand Prix of St. Petersburg race in March. The driver also adorns the brand's logo on his fire suit for the entire 2012 racing season.
Banana Boat sun care also is hosting a fan experience trackside at the Indianapolis 500, where it will provide fans with a break from the sun, offering quick relief and sun protection in the Banana Boat CoolZone Sunscreen Pit Stop. Here, fans will have the opportunity to receive a "cool-over" with the new sunscreen, play games and nab giveaways.
In addition, fans can visit the Banana Boat CoolZone brand Facebook tab for exclusive videos from Franchitti, as well as NASCAR driver Jamie McMurray and their respective pit crews. Fans also can enter for a chance to win a CoolZone brand Pit Crew Experience with McMurray at an upcoming race.