Baja Blast makes trip from Taco Bell to store shelves

PURCHASE, N.Y. — Mountain Dew, a brand from PepsiCo, on Thursday announced that for the first time, Mtn Dew Baja Blast — which is only available as a fountain beverage at Taco Bell — will make the leap to store shelves for a limited time beginning May 5.

"Mtn Dew Baja Blast has been a fan-favorite for 10 years, and we're thrilled for this first-time opportunity to make it available on store shelves this summer," said Greg Lyons, VP marketing, Mountain Dew. "We've been humbled by the amount of speculation and consumer buzz around Mtn Dew Baja Blast being bottled and are confident that this limited time offer is going to be a blockbuster!"  

Mtn Dew Baja Blast is the second largest and fastest growing fountain beverage sold at Taco Bell and sparked more than 30,000 mentions on Twitter in the past three years.

"Every week, 36 million people come to Taco Bell and see – or buy – Mtn Dew Baja Blast, and now we're able to expand our reach of this fan-favorite to millions more," said Chris Brandt, CMO, Taco Bell. "We are all about putting a twist on the traditional, from innovative menu items to exclusive Taco Bell beverages, which is why we'll continue to work with our partners at PepsiCo to find and create the best experiences for our customers."

Mtn Dew Baja Blast will be available in single-serve 20-oz. bottles and 24-oz. cans, as well as 12-packs for 12-oz. cans.

 

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